Discovery Channel celebrated the completion of its 20 years in India with a special line-up of the most iconic programmes on 15 August this year.
This 20-Year Celebration Marathon covered an array of programmes from Discovery’s bouquet across genres like natural history, science, technology, adventure, wildlife, survival and engineering that have entertained viewers across the urban and rural landscapes in India.
All through the last 20-years in India, Discovery Channel has demonstrate dits commitment to satiate the curiosity of viewers by showcasing some of the most fascinating stories from the past, present and future; breathtaking locations across geographies, continents and universe; and astonishing and most passionate personalities from across the world.
Atestimony of the reach and popularity of the channel, Discovery is today watched in five languages in India including Hindi, English, Tamil, Telugu and Bangla, from the biggest cities to the smallest village, across digital and analogue platforms.
The surge in Discovery’s popularity and ratings in India is also a strong indication of the changed viewer habits and preferences, the rising aspirations of a young country and an inherent demand for enriching entertainment. Another indicator of its popularity with the youth of India – Discovery has built a distinct community of 7.4 million fans in India on Facebook.
Rahul Johri, EVP & GM-South Asia, Discovery Networks Asia-Pacific said, “Discovery Channel has had a life changing impact on millions of viewers in India. The tremendous affection that it enjoys in India continues to fuel our passion to relentlessly push the boundaries of factual entertainment and uncover the finest stories from across the world. On the occasion of having completed 20 great years in India, on behalf of the entire team, I would like to express our gratitude to the viewers and clients who have expressed their admiration through this remarkable 20-year journey.”
Discovery pioneered the factual genre in India on 15th August 1995 and introduced a refreshing new wave of programming and completely changed the viewer expectations from television. Mirroring the growth of the Indian television industry over the last 20 years, Discovery has refreshed its content offerings at various intervals while maintaining its core brand promise. Anticipating the changing needs of the viewers, it introduced new and exciting genres over this period such as technology, forensic, survival and adventure to deepen its relationship with viewers. Today, the India content is a significant new addition to its existing programming portfolio.
Notes to Editor
About Discovery Channel
Discovery Channel, the flagship network of Discovery Communications, is devoted to creating the highest quality pay-TV programming in the world and remains one of the most dynamic networks on television. First launched in 1985, Discovery Channel reaches 209 million subscribers in Asia Pacific. It offers viewers an engaging line-up of high-quality non-fiction entertainment from blue-chip nature, science and technology, ancient and contemporary history, adventure, cultural and topical documentaries.
About Discovery Communications
Discovery Communications (Nasdaq: DISCA, DISCB, DISCK) is the world’s #1 pay-TV programmer reaching nearly 3 billion cumulative subscribers in more than 220 countries and territories. For 30 years Discovery has been dedicated to satisfying curiosity and entertaining viewers with high-quality content through its global television brands, led by Discovery Channel, TLC, Animal Planet, Investigation Discovery, Science and Turbo/Velocity, as well as U.S. joint venture network OWN: Oprah Winfrey Network. Discovery controls Eurosport, the leading pan-regional sports entertainment destination across Europe, Asia-Pacific, the Middle East and Africa. Discovery also is a leading provider of educational products and services to schools, including an award-winning series of K-12 digital textbooks, through Discovery Education, and a digital leader with a diversified online portfolio, including Discovery Digital Networks. Discovery Networks International distributes 50 international brands via 352 localized feeds, with programming available in 45 languages. For more information, please visit www.discoverycommunications.com.